A real estate-focused start-up, Homeshake raises over $1,000,000 in funding via the crowdfunding portfolio Wefunder, with the participation of over 200 micro investors. Homeshake was launched in January 2020 to give home buyers and sellers the experience they expect in a rapidly evolving world. Prior to launch, Homeshake’s founding ideals were studied, tested, and ultimately affirmed by a group of real estate and technology experts led by Cintrifuse, the Cincinnati startup catalyst.
A team was assembled at the University of Cincinnati’s 1819 Innovation Hub to build and launch a product that gives customers the tools, technology, and support they need to buy and sell a home without an agent.
Lead Investor, James N Steger, the CEO of Integrity Express Logistic believes in the potential of the real estate market through a digital transformation just like the other industry. With a valuation cap of about $12m, the company boasts over $44,000 in revenue from Jan 1 – Dec 31, 2021.
Of the $1m raised, 45% would go towards marketing (expanding team, advertising & entering new markets), 31% towards business operations (expanding team, adding title/closing revenue stream & entering new markets), 16.5% towards product development (expanding software engineering team), 7.5% towards Wefunder fees