8 Most Demanded Skills in Digital Marketing

Sometimes making choices on the skills to acquire can be challenging especially going for a market with high demand and a less saturated market in the digital industry. Worry no more as I have compiled the top 8 most demanded skills in digital marketing.

Skill Acquisition has now become the forefront of today’s labor market with 3,000 in-demand skills from over 1 million freelancers across the globe. According to Upwork, 1.2 billion dollars has been generated just from freelancing across the globe.

What is Digital Marketing?

Digital Marketing is referred to as a component of marketing that uses internet technology in executing marketing objectives. There are various aspects of digital marketing that you can specialize in e.g. copywriting, social media management, campaign management, etc.

skills in digital marketing

The market is quite saturated but people who thrive in this market are professionals i.e. those who are very skillful and adapt to trends in the industry. This is one major skill an entrepreneur should acquire for a basic understanding of managing their business online.

Most Demanded Skills In Digital Marketing

Here is the complete list of most demanded skills in digital marketing

1. Web Design

Website design is the rendering of web pages via the internet or intranet for users to interact with on multimedia devices e.g. mobile phones, computers, etc. Developing and designing a website can be done using various platforms from writing source codes to a drag-and-drop interface using complex internet technologies.

web design

Over 10,000 websites are developed every day, in a report from google over 15,000 new URLs are crawled every 24 hours. Picking up this skill can be a great advantage if you have basic knowledge of digital marketing. As a web designer, you can earn as high as $45,000-$75,000 monthly working as a freelancer.

One of the most popular builders on the internet today is WordPress, with the open-source framework you don’t have to learn various HTML and PHP codes to build a functional website among others are WIX, Joomla Etc.

2. SEO (Search Engine Optimization)

As typical as this may sound Search Engine Optimization (SEO) has become an everyday life of a digital marketer, this entails optimizing your content for search queries on popular search engines like Google, Bing, etc.

SEO is a top skill in digital marketing

We have on and off-page SEO, depending on the area you want to specialize in there’s always a market for you to sell your skill. It takes one with a proven track record in generating high organic traffic to earn a great chunk of figures from this market. So many businesses are trying to secure the first page of google and of course, many are ready to pay the price.

An SEO expert can earn as high as $1,00-$2,000 per project, due to the high level of its demands one can earn as high as $35,000-$65,000 every month.

3. UI/UX

One of the fastest growing sectors in the design industry as apps, websites,s and even software begin to utilize wireframes models in crafting great user interfaces and experiences among various devices. Designers make use of software like Adobe Photoshop.

most demanded skill in digital marketing

Adobe XD and Figma in creating beautiful and intuitive designs after which developers integrate into Apps and Websites by connecting them with a series of actions already programmed into source codes.

It is a great headstart for those who have basic knowledge in design notwithstanding a professional UI/UX designer is paid an average of $40,000-$60,000 every month depending on the mode of the job he/she utilizes in earning income.

4. Mobile App Development

Mobile App Development is the process of developing apps for mobile devices targeted for specific or various tasks. Mobile users interact with this software via different operating system environments majorly Android and IOS. This skill requires the ability to code using java or various machine-learning languages. App developers earn one of the highest pay in the freelance industry.

mobile app development skill in digital marketing

Mobile Developers earn as high as $10,000-$50,000 for a single project, you’re surprised, right? lol, they’re the real ballers in the tech industry due to the high demand for mobile apps by organizations.

5. Social Media Management

A tool used by many businesses today, over 78% of the world population uses social media to connect with friends and families, thereby making it a must for businesses and organizations to boost brand presence, Advertise and engage with customers.

Instead of managing the business and social media accounts, many organizations would prefer to hire a social media manager to do the work. This set of people must understand how each platform works, devising and implementing strategies that would benefit the clients or business. A social media manager earns between $7000-$30,000.

6. Copywriting

Copywriting involves the drafting of sales copy about a particular product or service with the aim of driving conversion. The writer focuses on convincing potential buyers of every reason they must take action, this is done via a landing page.

This skill requires one to have core knowledge of how marketing works and the ability to project human behavior toward a particular product. It is one of the most demanded skills in digital marketing especially in building a sales funnel.

7 Google AdWords/PPC Advertising

Another critical area in advertising requires an extra level of expertise in running profitable campaigns and reducing costs at the same time. As usual as this may sound people hire experts for this for them making them among the top demanded skills in this 20th century.

Running campaigns that may give you result in a conventional way by google would just allow you to waste tons of money with little or no results, you need people who know the secrets and hacks on how they work. These people are paid an average of $10,000-$25,000 for each successful campaign.

8. Content Writing

This is the drafting of relevant content on websites utilizing keywords relating to a particular audience to drive traffic and engagements. Just like what you’re reading now, articles are tailored for specific purposes such as conversion or advertising revenue.

Most content writers are paid per amount of words generate in a single article making the job very flexible and lucrative. You can earn $0.50 per word, if you write 2,000-word articles you earn $1000 for every article you write.

Most times the skill requires one to have a great knowledge of SEO, keyword placement, image, and title optimization.


Skills may vary from time to time based on trends, depending on what the market demands are, acquiring one or two of the most demanded skills in digital marketing mentioned above would give you a great head start in the digital industry.

You can also check out the 10 Most Profitable Startup To Invest In

If you have suggestions and opinions or you think there are skills not mentioned, hit the comment section and I would be happy to discuss them with you! You can also use the share button if you found this article useful. Thank you.

Mercy Owoseni
Mercy Owoseni

Mercy Owoseni has a passion for innovation and a keen eye for detail, I deliver insightful and engaging coverage that informs, educates, and inspires.

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